Missguided is the first stop for fashion-forward, style-savvy girls. In 2009, founder Nitin Passi started the first chapter of the Missguided story. Starting the company on a shoe string budget and as the sole employee he could never have predicted the journey ahead. 450 employees and 4 office moves later, here we are. In just five short years, the shop has grown to become an international style source offering the coolest of clothing, shoes, and accessories.